CONTENT WRITING
SEO and GEO website content. Written to be found and acted on.
You can describe what you do in detail on your website and still not appear when a buyer searches for it, or when they ask ChatGPT who to call. That gap is the work I do at KLD Marketing, writing SEO and GEO website content for technical B2B businesses in Newcastle and the Hunter.
Website content written for your buyer and the AI that shortlists you
Your services page has a list on it. Six lines, maybe eight, one for each thing you do. Every one is accurate, and every one appears on your three closest competitors' sites almost word for word. Nothing on it tells a buyer which problems you take on, what happens when a job gets complicated, or why you, rather than the other three. So they read it, learn nothing they can act on, and close the tab. That's the gap SEO and GEO mapped website content closes, by building each page around a question your buyer is actually asking so there's a real answer sitting there instead of a list.
Keyword and problem query mapping
SEO Meta Details
Clear heading structure
Proof points
Technical content in plain language
Extractable paragraphs - written to be pulled into AI answers
HOW I WORK
From first conversation to final file
Every page follows the same method, whether it's one page or a full site.
01
First, what's on your site now, and what can AI actually see?
I start with an audit of your existing content. I look at what's working, what's missing, and what AI search can't see because it's buried, unclear, or written for you rather than your buyer. You get a clear picture of where you stand before a word is rewritten.
02
Then, what are your buyers actually searching for?
I research your buyers and your market, the real questions they type and ask out loud, and the language they use for their problem. That research sets the keywords each page targets and the questions each page has to answer.
03
Does it sound like you?
Before I write, I look at what your competitors are saying and what they are not saying. Then I set your brand personality, tone and key messages, so the content reads like you and not a template. In technical industries, sounding credible matters as much as being found.
04
Will it get found in search and AI?
AI search doesn't read your page top to bottom. It breaks a buyer's question into smaller questions, then looks for the page that answers each one directly. I write your content so it answers those smaller questions in plain language. That's the difference between a page that reads well and a page that gets pulled into the answer.
Ready for website content that gets found?
If buyers can't find you, or can't tell what you do once they land on your site, that's fixable. Book a content review call and I'll tell you where your website stands and what I'd change first.
From $750. Larger projects priced on scope.
