SEO and GEO website content. Written to be found and acted on.

AI tools like ChatGPT, Gemini, and Perplexity look for clear, useful answers to buyer questions. I help you reshape your website content so it has a better chance of showing up in AI-generated responses, not just traditional search results. It’s built into every content engagement.

You could, and AI tools are useful for research, structuring content, and producing drafts when the guardrails are strong. Without those guardrails, and without someone who understands how your buyer reads the page and how your industry actually works, the language comes out generic. Technical buyers spot it immediately and move on. The same is true for generalist writers. Briefing them on your world, your terminology, your buyer, and the line between persuasive and technical detail is often more work than hiring someone who already knows it. That's what I do.

To a point, yes. I’ve worked in both Wix and WordPress, so I can update existing content and build simple pages in either platform. For a full website refresh, though, I usually focus on the content and recommend a digital agency for the technical build. That way, you get strong copy first, then a developer can handle the design and build around it.

Yes. I can review, edit, or rewrite content you’ve already got. For existing clients this works well when you need something quickly reviewed before publishing. This work can be charged at an hourly rate, rather than a full project scope.

It depends on your brief, but I can help you sharpen brand voice and messaging, review website content, shift from product-led to solution-led positioning, and write capability statements or tender content. I also support product and service launches. If you’ve got a specific challenge, a quick call is the best way to see if it’s the right fit.

Yes — I work with technical B2B businesses in engineering, construction, infrastructure, mining, and government, mostly across Newcastle and the Hunter. Because I’ve spent years working inside these industries, you don’t need to spend time explaining the basics. If your project is a good fit, I can also work with you remotely outside the region.

Yes. A 50% deposit is required to commence all scoped and project work. The balance is invoiced on delivery. LinkedIn Content Management is invoiced monthly in advance.

I usually start with a short call so I can understand your business, your audience, and what your content needs to achieve. Then I scope the work, confirm the deliverables, and send a proposal before anything begins. For larger projects, I may also ask for brand, sales, or technical material so I can get up to speed quickly.

Timelines depend on the size of the job and how much source material is already available. A single piece of content can often move quickly, while website rewrites, messaging work, or multiple deliverables need more lead time. Once I know the scope, I’ll give you a realistic timeframe up front.

I price work based on scope, complexity, and how much input the project needs. Smaller content tasks may be quoted as fixed pieces, while larger strategy or content programs are scoped as a project or monthly retainer. The goal is to keep pricing clear and matched to the work.